The 21st century and the world recession have definitely put the pussy among the pigeons where small business is concerned but there are numerous simple no-cost and low cost solutions for small businesses to maintain and even increase share of the market. As small shops find they cannot vie with giant conglomerates they inevitably fail, unless they can offer more to their customers. This is done by smart selling and offering price and a better experience to the shopper small business .
So, what’s the solution to this worrying problem will our only choice be to buy like drones in these giant warehouses?
If you have a bricks and mortar expert store like a camera shop or a tool store chances are you are struggling to make money by cutting margins and expenses radically. This country has to get back to offering value in the shape of wonderful post-sale and pre-sale consumer service, offer experience and employ people who know what they are doing, not someone that has neither initiative, character nor experience.
Look at what the major chains do Not offer and you’ll see that customer service is a thing of the past, their stores all look the same and if they have not got what you need, you are sunk. Local businesses are what make a community and folks who have selected to start their own businesses have a taste for what they do and they like to help when was the last time that occurred in your local Wallymart?
Google is doing everything to prompt small local businesses to get a website. If you have a highly specialized business your internet site can instantly become number one when someone searches for Your Town and your expert service. Just this straightforward lower cost promoting solution can bring in loads of new shoppers. For a small fee you may be listed in local directories, your local Chamber of Commerce and on Angie’s list, which should mount up to more visibility and less cost than any pricey mag or weekly paper ad, and don’t forget mobile web access small business marketing ideas.
Starting and maintaining an internet site isn’t difficult or dear, nowadays a tasty WordPress site can be built in two hours all it costs is monthly hosting and a domain name fee. On a local strip I recently asked eleven small business owners if they had an internet site and only one announced yes. If you want to start your own business the market is wide open to help these folks out and make yourself a great living, I just wish That I had the time.
All a small local business wants is a Google map of where they are , a page explaining what they do, a section that gives opening hours and contact information, some great photos and maybe a record of the business and that is it!
Add an opt in box and a monthly newsletter can go out, chits can be sent and sales narrated, and with the addition of some affiliate advertizing the site can basically make the business owner some money even after covering the minor costs involved.
Online businesses have a much tougher time getting themselves to the pinnacle of the search website listings. They have harder competition and have to address back linking, article writing and S.E.O and many other selling methods they must employ to achieve success. A small local business blog built on WordPress can also function as a means for customers to ask about services and products as well , cutting back on in-going phone calls that often come when trying to deal with other purchasers. It’s about attraction marketing and getting business back to the way that they should be unique, useful and well informed businesses with wonderful purchaser service that offer an delightful shopping experience for all who walk thru the door marketing ideas for small business.